Tuesday november 23rd, early morning, our dedicated account managers got the news when opening their inbox. Mobilosoft is now a certified Google Partner, helping retail networks to organise and manage their Google’s Local Ads Campaigns, through our new Campaign Hub.
But what is the Google Partner’s program? How did we get there? What does this status mean for our (future) clients? Let’s find out in this article!
➡️➡️ Mobilosoft Google Partner official page
What is the Google Partners’ program?
Google Partners is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program is active in over 60 countries and is available in 43 languages.
Source : Google
The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed. Since then, tens of thousands of companies across the world have joined the program, and we’re working closely with them every day to help them thrive and make the most of our products and solutions.
How did we get there?
We wouldn’t have gotten there without the trust of our clients, and their faith into our new Campaign hub. And of course, with the tireless work of our IT department and our accounts managers.
Also, we had to complete 3 requirements to be eligible to the Google Partner’s badge: performance, spend and certification.
Performance:
The performance requirement helps ensure that you can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for clients.
The goal is to get clients’ campaigns optimization rate over 70% to help them reach their commercial goals. Accounts managers also have recommendations to identify new opportunities to improve campaigns performances.
Spend:
Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts.
Certification:
The Google Partners registered Ads manager account needs to have at least 50% of their account strategists certified in at least one certification in each product area with campaigns spend (for example Search, Display, Video, Shopping, or Apps).
Source: Google Partners’ program
What does this status mean for our (future) clients?
The Google Partners’ badge can be seen as a sign that any certified agency, or third parties as we are, know what they are doing when managing Google Ads accounts and can help their clients reach their commercial goals. In this case help retail networks drive more in-store traffic through local digital advertising. However the badge doesn’t mean that SEO services are verified or endorsed by Google.
In practice it means giving retail networks the tools and structure to organise local digital advertisement for each of their locations, in a collaborative way with local location managers and owners. This means that the brand image can be protected and that local managers can choose to activate a campaign if they wish to advertise.
➡️➡️ Mobilosoft Google Partner official page
Discover our case study:
Google Local Campaigns: How Färm Stores have increased their «Galette des rois» action
If you have any questions regarding Google Local Ads Campaigns, and how to set it up for your retail network, it’s right here ⬇️
