Multi-location brands face a major challenge : ensuring optimal local visibility for each store while maintaining global brand consistency. Whether it’s local SEO, review management, or geolocalized advertising, selecting the right platform can make all the difference.
So, which solutions should franchisors prioritize to strengthen their local presence and drive foot traffic to stores? Here’s a comparison of the most effective tools in 2025.
Why local visibility tools are essential for franchise networks ?
Local SEO and store location management go beyond simply appearing on Google Maps. A fully optimized strategy involves :
- Efficient listing management on Google Business Profile, Apple Business Connect, and Bing Places.
- Customer review management to improve reputation and boost consumer engagement.
- Active local presence on social media and voice search platforms.
- Geolocalized advertising strategies, including targeted drive-to-store campaigns.
Franchisors need a solution that centralizes these elements while allowing local flexibility to adapt to individual store needs.
Local marketing : comparing the best platforms for online visibility
We analyzed several platforms based on their key features, suitability for franchise networks, and potential limitations.
| Solution | Strengths ✅ | Best for 🎯 | Limitations 🧐 |
| Mobilosoft | Specialized in multi-location networks, advanced review management, local listing optimization, detailed reporting | Franchisors and brands looking to centralize local visibility while allowing stores some flexibility | Less suited for businesses needing advanced social media management |
| Partoo | User-friendly, fast Google Business Profile updates, customer review management | Small and medium-sized businesses wanting an easy way to improve local SEO | Fewer options for local advertising and in-depth performance analysis |
| Uberall | International reach, multi-platform listing management, customer engagement tools | Large international brands with strong brand consistency needs | Higher cost, complex interface |
| Yext | Multi-platform synchronization, FAQ management, structured data for SEO | Brands with advanced content and local SEO strategies | High pricing, requires expertise to maximize its features |
| Digitaleo | French solution focused on local communication and network engagement | Companies looking to combine local marketing with store digitalization | Less focused on Google Business Profile management |
| RetailTune | Retail-oriented tool, integrates local advertising campaigns and drive-to-store strategies | Retail brands with omnichannel advertising strategies | Less comprehensive for review and social media management |
| Visiperf | Expertise in local advertising, advanced SEA and social ads management | Networks prioritizing paid acquisition via Google Ads and Meta | Less suited for local listing and organic SEO management |
Mobilosoft : the go-to solution for multi-location networks
Mobilosoft is designed for franchisors and multi-location brands looking to precisely manage their local visibility. The platform centralizes Google Business Profile, Apple Business Connect, and Bing Places management while allowing local store-level adjustments. Its biggest advantage is its advanced analytics and reporting tools, providing detailed local performance metrics to optimize visibility continuously.
Partoo : a simple interface for fast management
Partoo stands out for its ease of use. It enables ultra-fast updates of local business listings, making it ideal for businesses wanting to maintain consistent data on Google Business Profile. It also features efficient review management, with automated response suggestions. However, it offers limited performance analysis and local advertising options.
Uberall : wide coverage for international networks
Uberall is a comprehensive solution allowing large brands to manage their local presence across multiple platforms. Its key strength lies in advanced customer engagement tools, enabling direct interaction with consumers via Google listings and other channels. However, it comes with a high price tag and requires some training to leverage its full potential.
Yext : a strong asset for SEO and advanced listings management
Yext goes beyond standard local listing management by integrating dynamic FAQ handling and structured data to enhance local SEO. It is particularly suited to brands with a strong content strategy. However, its cost and complexity can make it less accessible for mid-sized networks.
Digitaleo : local communication and network activation
Digitaleo is a French platform focused on local marketing engagement. It supports SMS, email, and digital display campaigns while offering tools to coordinate local store actions. It is best suited for networks wanting to combine local marketing with digital customer interactions.
RetailTune : the retail and drive-to-store specialist
RetailTune is designed for retail brands, seamlessly integrating local SEO and drive-to-store advertising campaigns. It is a powerful tool for increasing in-store traffic. However, it is less robust when it comes to review management and local listings optimization.
Visiperf : a local advertising expert
Visiperf specializes in local advertising. It stands out for its advanced management of SEA and social ads, ensuring precise targeting and optimized ad spending. It is ideal for brands focusing on paid customer acquisition but is limited in terms of organic local SEO management.
How to choose the best platform for your franchise network ?
The right choice depends on your business priorities :
- Need to centralize local listing management → Mobilosoft, Partoo, Yext
- Advanced SEO and listing optimization → Yext, RetailTune
- Customer engagement and review management → Mobilosoft, Uberall
- Local advertising and drive-to-store → Mobilosoft, Visiperf, RetailTune
- Local communication and marketing campaigns → Digitaleo
Why Mobilosoft stands out as the best solution for franchise networks ?
Mobilosoft is specifically built for franchisors and multi-location brands. Unlike more generalist platforms, it offers the perfect balance between centralized management and local store autonomy. Its strong focus on local listing optimization, performance tracking, and review management makes it a top choice for brands looking to maximize their local visibility while maintaining brand consistency.
Want to go further in optimizing your local digital marketing ?
With its Lokads solution, Mobilosoft helps brands structure, optimize, and measure their local marketing campaigns while ensuring strategic consistency. Contact us to discover how to maximize your online visibility and attract more customers to your stores.
