In 2025, local SEO is no longer a secondary concern. It’s a strategic lever to drive in-store traffic, attract high-potential prospects, and sustainably improve the visibility of your website in search results. With over 80% of local searches leading to physical visits, being locally visible has become essential to stay ahead of the competition.
To achieve this, two structural levers stand out: an optimized store locator and a robust presence management solution. When properly activated, these two pillars help improve your SEO, appear in localized search results, strengthen your digital presence, and turn every store into a powerful customer acquisition point.
At Mobilosoft, we help brands like Carrefour, Delhaize, Fauchon, MediMarket, BENU, and Batopin structure their local SEO strategy and deliver measurable results. Here’s how.
Why local SEO has become a strategic asset for multi-location brands?
User behavior has changed dramatically. Today, local search is the first instinct before visiting a store. Google searches like “near me” are exploding. Users expect immediate, localized, and reliable answers. And it’s local listings, local pages, up-to-date hours, and Google reviews that drive their decisions.
A strong local SEO strategy ensures that your brand appears where users are actively searching. It generates store visits, improves the user experience, and reinforces your brand’s credibility at the local level.
But being visible locally takes more than a well-filled Google Business Profile. It requires SEO infrastructure built for scale: dozens, hundreds, or even thousands of store locations—each one visible, accessible, and up to date across all platforms. That’s where the store locator and presence management come in.
The store locator : your local SEO infrastructure
A store locator is a strategic tool. It turns your website into a platform capable of capturing maximum localized traffic. Each store location has a dedicated local page, designed to appear in geo-targeted search results. A well-built store locator becomes a powerful indexing engine for your entire network.
Typical queries captured:
- “organic grocery store open on Sunday in Nantes”
- “optician Paris 15th book an appointment”
- “ATM in Namur open now”
For every local search, your store locator helps you appear in the right results, at the right time, in front of the right user.
What Google expects from a store locator in 2025
To capture this traffic, your store locator must follow SEO best practices. Here’s what search engines expect:
- One unique page per store, with a clean URL, localized content, and structured tags (title, H1, schema.org)
- Always up-to-date information: opening hours, services, phone number, photos, reviews
- Strong internal linking between store pages, regional hubs, services, or Google Business Profiles
- Fast loading times and full mobile-first compatibility
- Rich content: local FAQs, customer reviews, news, booking functionality
An optimized store locator lets you maximize your local visibility and attract more qualified users to your local pages.
Common mistakes to avoid
- Dynamic pages that are not indexable (JavaScript rendering issues)
- Duplicate content across multiple store pages
- No localized content on the page (city, neighborhood, services)
- No linking to Google Business Profiles or related product pages
What Mobilosoft provides
Mobilosoft doesn’t just deliver a basic store locator. We build a fully-fledged SEO infrastructure tailored to multi-location networks. Our solution integrates into your website in less than four weeks, without burdening your technical teams. Each local page is optimized according to current SEO guidelines, connected to your business systems (inventory, services, hours), and evolves over time.
Thanks to our approach, clients can deploy a long-term, scalable, and measurable local SEO strategy across their entire network.
Presence management : a unified strategy across 30+ platforms
Local SEO doesn’t stop at Google. To truly be visible, you need to appear everywhere users search: Apple Maps, Facebook, Waze, HERE, TomTom, Bing, Uber, Foursquare… These directories and platforms shape how users find and choose your brand.
Presence management involves centralizing and synchronizing your local information across all these platforms. The goal: ensure that your data is consistent, complete, and up to date—regardless of channel or device.
Focus : consistency, completeness, freshness
In practical terms, our presence management platform automatically distributes:
- Updated opening hours
- Localized service descriptions
- Photos, logos, menus, promotional content
- Customer reviews—and your responses
- Key attributes (parking, accessibility, click & collect, etc.)
This doesn’t just improve your SEO. It also enhances the quality of the user experience. The result: more clicks, more store traffic, more visibility in local searches.
Our clients report an average 60% improvement in their Google Maps ranking within the first 6 weeks of implementation.
Reputation, SEO and engagement : a single equation
Google no longer just analyzes your website. It also considers what users are saying about you.
- The volume, freshness, and quality of your reviews are major signals for local ranking
- An optimized store locator integrates reviews directly into each local page, increasing their SEO weight
- Responding to reviews (positive and negative) is critical—Google values active engagement
Mobilosoft enables multi-site brands to industrialize their review management at scale, with clear governance, response templates, store-level segmentation, and performance dashboards.
What it changes : real client results
Carrefour
Launched a store locator connected to real-time stock availability. Result: mobile traffic tripled, in-store conversion rates increased significantly.
Batopin
Local re-indexing of ATM locations through local SEO and presence management strategy. Result: 8x increase in qualified local queries.
Delhaize
Combined an optimized store locator with a robust digital presence platform. Result: 85% of local listings reached Google’s top 2 in under 60 days.
What a successful local SEO project looks like
- Solid governance between HQ, local teams, and Mobilosoft
- Quick deployment without IT overload: 3 to 6 weeks
- GDPR-compliant infrastructure, hosted in Europe
- Precision tracking with dashboards, alerts, and local performance scoring
The winning local SEO formula in 2025
| Component | Impact |
| Optimized store locator | + SEO traffic, + indexed pages, + store visits |
| Presence management across 30+ platforms | + Data consistency, + local visibility, + click-throughs |
| Mobilosoft support | + Methodology, + expertise, + measurable results |
Ready to appear in the right results at the right time?
Mobilosoft helps you build and scale a high-performing, long-term local SEO strategy—designed for Google, optimized for users, and tailored to the operational needs of multi-location brands.
