[Guest Post] “Geo-targeting” or location based advertising is an appropriate way to attract your customer where they are. You will be able, by different tools, to advertise your products depending on their location but also interests. To do so, you can actually use different tools such as : exclude a certain location, use location keywords in paid social ads,… But also different apps such as Waze or even Google maps. The advantages for marketers may be different :
– You will be able to produce tailored ads, by providing relevant content
– Increase your audience volume
– Increase your exposure
– Optimise your ad performance
– Predict your audience
Your audience is the key to your business’ success and the tools you use are important to meet your goals and drive you to success. But how could you use it to have your “happy ending” ?
