As digital marketing keeps changing, Mobilosoft helps store networks, franchisees, and managers improve their online presence. With innovative solutions and a user-friendly platform, Mobilosoft enables its clients to attract more customers to their stores.
Local issues faced by store networks in online visibility and marketing
Store and franchise networks struggle to update and communicate on the local pages of their points of sale and local establishments.
Why? The number of networks and platforms where one must be present and active is significant. For a single point of sale, you need to be present on at least 4 different platforms (Google, Store locator, Apple, Bing) to be found and chosen by customers. On a network scale, this represents a substantial workload.
Mobilosoft simplifies this management by centralizing information within its platform across search engines, social media, directories, and GPS navigation apps like Google, Facebook, Instagram, Apple, Bing, TripAdvisor, among others.
The goal is clear: to make stores visible and attract more customers. This includes updating hours, managing customer reviews, and posting content, tasks often seen as difficult by businesses
Vision of the ideal visibility
The best visibility for store networks comes from collaboration between headquarters and local stores. It’s important to maintain a consistent brand image while allowing stores to add a personal touch. The most effective local campaigns integrate store-specific elements, creating an authentic connection with customers.
Features of the my.mobilosoft Platform
Our platform offers three main features:
- Multidistribution: Update information (hours, photos, etc.) across multiple platforms at once, preventing inconsistencies.
- Review management: Manage customer reviews centrally, respond to comments, and identify areas for improvement.
- Content publishing: Publish organic and paid content across various digital channels, increasing visibility and customer engagement.
Novedad Lokads, simplified local programmatic advertising for store networks.
Onboarding process and training
We often start by working with the network’s headquarters before decentralizing management to local stores. This process includes training and support to help both parties collaborate effectively. The goal is to make using the tool a daily routine, maximizing the platform’s benefits.
User feedback and adoption
Users find the tool very useful, with a renewal rate of 95%. Customers who use it regularly see an improvement in their online performance, leading to increased in-store traffic and sales growth.
Additional resources and continuous training
Teams are available to train and support customers. Regular meetings are held to analyze platform usage and identify key periods to maximize online visibility.
Results guarantee and success sharing
Although we cannot guarantee specific numbers due to differences between clients and countries, active platform users see an increase in online impressions. With our Lokads product, it’s possible to measure the ROI of paid media campaigns, providing clear visibility on the benefits generated.
Conclusion
Mobilosoft is an essential partner for store networks looking to optimize their digital visibility. By simplifying the management of their online presence, we allow businesses to focus on their core activity while attracting more customers to stores. With clear and effective solutions, we turn digital marketing challenges into growth and success opportunities.