[Case Study] Eurotyre increases its Google activations by 92%

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Cover Case Study Eurotyre

We met Maxime Chatillon, Eurotyre Marketing Manager, to discuss the results following the SEO improvements of their Google My Business pages. In fact, Mobilosoft proposed to Eurotyre to take advantage of the new GMB “Product catalog” functionality. 29 pages were selected to test its effectiveness. The objective was to increase the visibility and the number of Google My Business activations of the network pages.

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GMB Produt catalog
Google My Business Pages

After 8 months of testing, the results are conclusive. The visibility of the pages increased by 28% and the number of activations increased drastically by 92%! Many benefits of this feature have been identified:

  • Clear and structured presentation of the products offered
  • Simplified customer research
  • Simplification of the procurement process with clear CTAs
  • Increased online and offline traffic
  • Increased sales

Today the product catalog is highly relevant. First of all, it enriches the listing and enhances the point of sale in relation to its specific activity (in our case, B2C tourism tire activity, then B2B truck and agricultural tire activity). Secondly, it helps with SEO and generates much more interest, which means more In-store traffic”

Maxime Chatillon, Marketing Manager Eurotyre
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Following the success of the “Product catalog” test, Eurotyre has decided to extend its use of Google My Business pages for its membership network. All of the 210+ points of sale local pages will be completed with product catalogs specific descriptions, categories of activities and attributes.

Maxime Chatillon tells us more about the collaboration between Eurotyre and Mobilosoft:

“We are fully satisfied with the collaboration with Mobilosoft. 

At Eurotyre, we need a service provider specialised in its field and we appreciate the operational support granted. The teams are extremely reactive and respond quickly. During the lockdown Mobilosoft was at our side and accompanied us in terms of visibility with advice on all the new features released by Google. This allowed us to be extremely reactive with regards to our local pages’ SEO and customer communication.

Our agencies are pleased with the service and support provided by Mobilosoft. The collaboration with Mobilosoft has helped us to maintain our visibility with our clients”

Maxime Chatillon, Chargé Eurotyre
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At Mobilosoft we are delighted to have been able to advise our client as well as possible and to improve their results! More particularly during this period, which was complicated for most retailers. Indeed, the regular updating of pages according to the health directives has made it difficult to manage them. This is why our customer’s communication was essential to identify itself from their competition. Our Mobilosoft team has therefore put everything in place to support our customers in improving their digital visibility.

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The Mobilosoft Team