Apple Business Connect: Optimise your reach

In a constantly evolving digital environment, the visibility, and easily reaching consumers are vital concerns for businesses. This is precisely where Apple Business Connect steps in, presenting a powerful solution for business owners: a personalised place card featured on Apple Plans and spanning the Apple ecosystem (including Safari, Siri, and more). As they simply display it: “Put your business on the map”.

Discover further insights into the advantages of Apple Business Connect, how to set up a Business Connect place card, its application, and its influence on the expansion of your business.
Reading time : 4 minute
  1. What is Apple Business Connect?
  2. Apple Business Connect: What are the benefits for your points of sale, and why should you use it?
  3. How to set up your Apple Business Connect account?
  4. How to use Business Connect ?
  5. Conclusion

What is Apple Business Connect?

Introducing Apple’s latest initiative for 2023 – Apple Business Connect!

Apple Business Connect is a complimentary service designed to enhance businesses’ online presence by providing them with a place card that acts as a digital business card for their various sales points.

Through Apple Business Connect, your customers can conveniently locate your business using the Apple Plans app, while your visibility will be expanded to all users of Apple devices and integrated applications worldwide.

In essence, Apple Business Connect serves as the counterpart to Google Business Profile (formerly known as Google My Business), which was launched in June 2014.

Learn more about Google Business Profile in our previous articles

Apple Business Connect: What are the benefits for your points of sale, and why should you use it?

Once you’ve set up your place card on Apple Business Connect, it will appear on the Apple Plans app, granting your business enhanced visibility among users of iPhone, Mac, and iPad devices, as well as integrated Apple apps like Safari and Siri.

This will enable you to tap into a new audience of exclusively Apple users, who generally show a preference for Apple’s services over those provided by Google.

Considering the vast user base of over a billion active Apple users worldwide, it’s imperative for your business to establish a presence on Apple Business Connect in order to not overlook this crucial demographic.

With Apple Business Connect, you’ll retain control over how users perceive your business. You can create a place card complete with service categories, directions, contact details, and integrated functionalities. This empowers you to furnish essential business information and utilize industry-specific categories.

You’ll also have the option to customize your place card by including key details like operating hours, contact numbers, and routes to guide customers to your stores. Additionally, you can incorporate other integrated features that streamline their interaction with you.

But that’s not all!

With the insights offered by Apple, you can understand your impact, evaluate how your place card influences your customers, fine-tune your content and the presented information, and refine your strategies to optimize your reach.

In summary, this no-cost digital showcase simplifies the process for Apple users to find your establishment when they’re searching for local services, ultimately boosting the footfall to your point of sale. It’s an opportunity to market your business and draw in new customers through this free platform. So, why not make the most of this opportunity?

How to set up your Apple Business Connect account?

To establish an Apple Business Connect account, just head over to the Apple Business Connect website.

Next, click on the “Get Started” button and log in using your Apple ID, if you already have one. In case you don’t have an account, you can easily create one by clicking the button located at the bottom of the page.

Follow the outlined steps to claim your place card. You’ll be required to provide basic details about your business, including its name, address, and contact information.

Once Apple has verified your place card, you’ll be able to personalize it according to your preferences.

How to use Business Connect ? 

Having successfully set up your Apple Business Connect account, it’s now time to enhance your card by filling in essential details.

Showcase your limited-time offers, promotions, seasonal products and services to grab attention. Enhance your listing by incorporating links to your website and social media profiles, along with eye-catching images. Foster interaction by integrating functionalities like online booking.

Choose the appropriate category that best aligns with your business, ensuring interested users can easily discover what you provide. Boost your presence on Apple Business Connect with a thorough and well-optimized profile.

Here is a list of information to fill in Apple Business Connect to optimize your place card:

  • Description: Engage users with a concise yet compelling narrative that highlights your strengths, history, and values. Use captivating language to catch their interest.
  • Special Offers and Promotions: Attract attention by showcasing your exclusive deals, discounts, and ongoing promotions. Demonstrate what makes your business unique.
  • Service Offerings: Clearly and briefly present your range of services. Use explicit descriptions for immediate comprehension.
  • Helpful Links: Provide direct links to your website, online store, or social media profiles. Simplify access to your offerings and encourage interactions.
  • Eye-Catching Visuals: Upload images and videos showcasing your products, facilities, and accomplishments. Spark interest and motivate visitors to explore further.
  • Accurate Contact Details: Verify that your contact information, physical address, phone number, and email are correct and up to date.
  • Operating Hours: Clearly state your regular and exceptional hours, including holidays. Inform visitors about your availability.
  • Customer Reviews and Testimonials: Encourage satisfied clients to share positive feedback. Genuine testimonials enhance trust.
  • Online Reservations: If applicable, offer the convenience of online booking. Streamline the process for clients seeking appointments.
  • Relevant Keywords: Incorporate pertinent keywords to improve your visibility in search results.
  • Appropriate Category: Choose the most fitting category to help users easily discover your business.
  • Integration with Apple Maps: Ensure that your location is accurately marked on Apple Maps.

By following these suggestions and sharing compelling information, your place card on Apple Business Connect will capture the interest of users and enhance the visibility of your business. Thoughtful optimization strengthens your online presence and attracts new customers.


With Apple Business Connect, you gain access to a digital storefront that simplifies the process for Apple users to find your business. By fully utilizing this tool, you can enhance your visibility and drive more traffic to your points of sale.

Optimize your presence on Apple Business Connect and leverage the chances to effectively double your opportunities of appearing in search engine results, whether on Google or Apple!