- Batopin’s challenges in making Its “Cashpoints” network visible online
- Strategies to maximize the online visibility of Batopin’s “Cashpoints” Network
- Tangible results for the visibility of Batopin’s “Cashpoints” Network
Launching a new brand, like Batopin with its “Cashpoints” network, requires a strong visibility strategy to reach the target audience. For this launch, the goal was to ensure that each distribution point was easily findable online. Mobilosoft successfully took on this challenge by closely collaborating with Batopin to maximize their visibility in online searches. Discover how our partnership delivered results
Batopin’s challenges in making Its “Cashpoints” network visible online
As a new initiative by major Belgian banks (Belfius, BNP Paribas Fortis, ING, KBC), Batopin needed to make every point in its “Cashpoints” network visible while managing reviews and online reputation. Mobilosoft provided its expertise to optimize the online visibility of these distribution points and implement an efficient Google profile management strategy.
Strategies to maximize the online visibility of Batopin’s “Cashpoints” Network
Mobilosoft implemented several approaches to strengthen Batopin’s online presence:
Store locator optimization: Using schema.org technology, we structured Batopin’s Store Locator to make information more accessible and relevant for users and search engines.
Centralized google profile management: Through the my.mobilosoft.com platform, Batopin centralized the management of its Google Business Profiles. Automated updates via API or SFTP files ensured that information was always up-to-date.
Customer review management: Mobilosoft helped Batopin proactively manage Google reviews, enhancing their customer relationships and online presence.
Tangible results for the visibility of Batopin’s “Cashpoints” Network
Thanks to our collaboration, Batopin achieved significant improvements in visibility and user engagement:
Between january 2022 and january 2024: +706% activations and +703% physical traffic.
💡 Activations include actions such as route requests, phone calls, and website visits.
To improve the online visibility of a network like Batopin’s, implementing optimized SEO and management strategies is crucial. Through our schema.org-optimized store locator, Google Business Profile management, and proactive review management, we helped Batopin reach a qualified local audience, boosting both their online presence and physical traffic.
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