[Study] Impact of Google My Business in your stores in 2019

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In this post, discover how Google My Business page of your ready-to-wear stores are performing in 2019, and the impact on visits to your physical outlets.

Do not hesitate to consult the previous publication dedicated to the restaurant sector. Or the complete Google My Business 2019 study (1st semester) from the 8 most active industries.

Evolution of the number of impressions of Google listings by store

On average, in the first half of 2019, each store studied had 36,321 impressions on Google Search or Google Maps. Compared to 27,110 last year, there was an increase of nearly 34% in the number of impressions.

Evolution of the number of activations on the My Business pages by store

In the first half of 2019, the outlets studied received 422 activations through Google My Business; in contrast, 239 impressions were obtained in the first half of 2018, which shows an increase of 76% compared to this year.

Direction requests account for almost half of the interactions between website clicks and phone calls from store listings.

Visits generated in your stores (from Google searches and Google Maps)

For the traffic to the ready-to-wear establishments, it is possible to record that there is an increase of nearly 45% between the first half of 2018 and the first half of 2019!

Discover the Home sector figures here

or contact us!