- Remind consumers to use their “éco-chèques” (holiday vouchers) which they haven’t spent during the year.
- Talk about your new features, such as new collections, products, services, benefits..
- Optimise your loyalty programmes.
- Place local adverts in Google and Google Maps search results via Adwords.
- Advertise locally on Facebook.
- Develop service and events marketing: do something special to attract people who aren’t going on holiday.
- Use social media to engage in a specific conversation with people who aren’t going on holiday.
