With changes to consumer behaviour in recent years, companies are finding it increasingly important to grow and develop their online presence. The advent of the smartphone means that consumers increasingly expect to be able to access the information they need from anywhere, in real time. Nonetheless, 80% of these consumers still prefer visiting “brick and mortar” store locations to make their purchases.
Optimizing your local search rankings can address this need, as users will see the nearest and most relevant points of sale in their search results. Nowadays, this type of ranking plays a very important role in the customer journey.
Because of this, creating an effective SEO strategy and online presence for your company’s store locations is key, as this will provide users with immediate, accurate information about your stores, restaurants, agencies or other points of sale. This is also referred to as “local SEO”.
What will you find in this e-book ?
Chapter 1 : Contact information
- Contact information on different platforms
- Name and addresses
- Special hours
Chapter 2 : Local content
Creating a “Portrait” of your business locations
- Describing your point of sale
- Your point of sale in Images
- Products and services at your point of sale
- Practical information about your point of sale
Local posts
- Promotions and events at your points of sale
- Improve your SEO via new communications tools
Customer Reviews
- Encouraging users to write reviews
- Replying to reviews
Chapter 3 : The Store Locator
What is a Store Locator?
What are some advantages of a Store Locator?
- For users
- For Businesses
How to create an effective Store Locator?
14 SEO tips for creating an effective Store Locator
Consult other articles on the subject…
