GW – 2.5 Reporting EN
Reporting
Measure the performance of your local marketing actions
With our interactive dashboards, track your local SEO and communication campaign performance. Monitor your visibility, benchmark against competitors, and optimize your web-to-store strategy in real time.
MISSION
Get instant access to your campaign results
Reporting & Advanced Insights centralizes and analyzes customer feedback and your brand’s digital performance in real time. With advanced tools (sentiment analysis, keyword tracking, trend detection), uncover improvement opportunities and fine-tune your local strategies to maximize impact.
Advanced Insights - Sentiments analysis
Monitor your e-reputation and anticipate customer expectations
With integrated AI, respond to reviews in just a few clicks and adapt your strategy based on customer sentiment.
- Highlight positive feedback: AI automatically generates posts featuring your most engaging reviews.
- Anticipate dissatisfaction: Get actionable recommendations based on negative review analysis.
- Emotion detection: Identify dominant emotions expressed in reviews (joy, frustration, trust, etc.).
👥 Enhance customer experience by adjusting your actions according to the insights gathered.
Advanced Insights - Competitor analysis
Compare your digital presence with your competitors
With our competitive analysis module, precisely measure your position in the market.
- Mobiloscore: A unique indicator rating your digital performance on a 100-point scale.
- Benchmarking: Compare your posts, engagement levels, and Google ratings with your competitors’.
- Targeted actions: Get personalized recommendations to boost visibility and outperform competitors.
🏆 Strengthen your digital leadership by adjusting your strategies in real time.
Reporting
Track the results of your local visibility
Manage your digital performance with key visibility and engagement indicators across all platforms.
- Review analysis: Detect trends via sentiment analysis and top keywords.
- Cross-platform comparison: Measure your performance across channels (Google, Store Locator, Facebook, Instagram, etc.)
- Performance tracking over time: Monitor fluctuations in reviews and engagement.
📊 An interactive dashboard lets you explore the data and take targeted actions to enhance your local visibility.
Ads Reporting
Measure the impact of your local ads
Assess your local campaign performance and adapt your ad strategies based on real-world feedback.
- Track engagement from sponsored campaigns.
- Correlate ad performance with customer reviews.
- Identify top-performing platforms to optimize marketing spend.
📈 Make informed decisions and maximize the ROI of your local investments.
BENEFITS
With performance reports, you can…
Drive activity
Spot new opportunities and boost local engagement.
Steer your strategy
Adjust your marketing actions with precise data.
Maximize ROI
Allocate resources to the most effective channels.
Very easy to use
Mobilosoft offers us a platform that is user friendly and allows us to manage our restaurant data on a day to day basis and operate our national GMB campaigns. Albeit, a very good partner to optimize our local strategy and drive-to-store campaigns.
Everything is centralised!
On the platform my.mobilosoft, we manage in one place all marketing actions to give more local digital visibility to our restaurants.
Increased visibility to 700%
When our Store Locator was put online: the web visibility of our point of sales, our SEO and the other Web-to-Store dynamics have all seen a marked improvement of 700%.
A more efficient co-management
Mobilosoft allows us to better co-manage our local digital communications between the headquarters and franchisees. We wanted to make the platform accessible to our members because they increasingly understand the stakes of local digital marketing and want to be more and more involved.
The expertise we needed!
Mobilosoft provides us with a follow-up support of our projects and solutions that meet our needs through our dedicated Customer Success agent.
Blog
Learn more about local digital marketing
SEO trends in 2025 : THE ultimate guide to optimizing local search
Explore how SEO developments in 2025 are shaping local visibility. This comprehensive guide covers the growing importance of mobile, voice assistants, and localized content. It also highlights the key role of customer reviews and AI in your search strategy.
How AI is transforming review management for local brands
Discover how AI is reshaping how local businesses manage customer feedback. This article explains how AI helps centralize and prioritize reviews, suggests response templates, and boosts online visibility. A must-read to understand today’s online reputation challenges.
Optimizing your local digital marketing : Key performance indicators
Pinpoint the essential metrics to assess and improve your local marketing efforts. This article outlines basic KPIs like CPM, CPC, and CTR, and introduces intermediate metrics for a deeper analysis of your campaigns’ impact.
Increase your efficiency with Mobilosoft
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