The question of referencing local points of sales on the internet is directly linked to the boost of “local internet search” during the last years. This white paper explains why and how to improve your referencing your points of sales of your brand on the internet. In other words, how to optimise your local SEO.
The local reference guide for retailers – SUMMARY :
Chapter 1 :
Contact Information.
Each store location’s page must include up-to-date contact information. This will optimise the visibility and ranking of these pages in search results..
Chapter 2 :
Local Content.
In addition to influencing your local SEO, local content sparks users’ interest in your business location, and gives them an idea of what to expect when they visit..
Chapter 3 :
The Store Locator.
The store locator is the link between your company website and external store pages. It is a powerful tool that can boost your online and offline conversion rates.
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