Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?

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In order to compensate for the lack of interest observed among consumers in increasingly intrusive advertising, new formats based on artificial intelligence are making more and more sense.

Among them, augmented reality can be a decisive turning point in terms of attractiveness and conversion.

Augmented reality brings the consumer into a new environment where his physical involvement and senses are solicited. The traditional promotional button becomes a call to modern and innovative action with a more interactive and “emotional” experience. The assets are numerous: ROI, commitment, notoriety and many others…

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