Google just launched a new video format that will be very useful to advertisers!
In order to boost the reach of video ads, a format currently gaining in popularity and impact, Google made it possible to display your videos directly on websites!
Video Ads had to be placed within a YouTube video , this made it impossible to publish a video Ad on a page that did not contained any Videos.
By launching this new format , Google made it possible to share your video Ads within banners for mobile web placements and as banners, interstitials, in-feed and native for apps!
Source: Searchengineland.com
