On Wednesday, Google and Ipsos released a series of “Our Mobile Planet” studies for several countries. For the first time, Belgium was within the list. The first news is that Belgium as now reached maturity in the mobile Market: … Continue reading →

“A solid mobile strategy seeks to solve the information problem”   “Article written by Georges-Alexandre Hanin, Founder of Mobilosoft.”   I read that sentence in the Altimeter report over Mobile Marketing in Retail that went out earlier this year. And … Continue reading →

Men can do a lot of things with QR codes good stuff and bad stuff. Every day, we can read an article or a blog post about QR codes. Some are destroying the technology, other say it is a great marketing tool. Continue reading →

“Article written by Georges-Alexandre Hanin, Founder of Mobilosoft.”   As already mentioned before, you can offer many functionalities to your customers on their smartphones. The real question you need to ask yourself is: “what are the key messages they want … Continue reading →

Mobile Marketing is a great way for retailers to use their customer’s smartphones to deliver their messages. There are numerous ways of starting Mobile Marketing campaings. Here is a four-step process that can help you in designing your campaign.   … Continue reading →

Mobilosoft is happy to announce the opening of his first office outside of Belgium. Since last week, Arthur Megnin is in charge of the business development for Mobilosoft in Paris. After several success in Belgium and in the North of … Continue reading →

Smartphones are neither phones nor computers and they offer enhanced capabilities. Let’s have a look at the main characteristics that are interesting in terms of Marketing.   Characteristic 1 – it has a touchscreen The screen of a smartphone is … Continue reading →

Some time back, we’ve discussed web2mobile and mobile2web redirects from a purely technical viewpoint. And just recently, we’ve added an addendum to that post with script blocks that make those redirects even better. In today’s exercise, we are going to … Continue reading →

Only a few days ago, Google officially introduced its SmartPhone Spider, surprisingly called “Googlebot-Mobile“. This Googlebot-Mobile is a robot that crawls the web while pretending to be a smartphone. What does this mean for you and how can you take … Continue reading →

Here’s another reason to create a mobile optimized website for your business instead of creating an app. According to this TechCrunch article,  there are over 500,000 applications for the iPhone and iPad, 300,000+ on Android and thousands more on other … Continue reading →

When talking about mobile, men often forget the very high importance of search engines in our digital world. That is a terrible mistake. At mobilosoft, we believe that search engines and Google in particular will have a much higher impact … Continue reading →

When launching its new Ho to GoMo initiative, Google stated than 77% of smartphone owners use their smartphone while being in a store. And many retailers we meet ask us what action customers really take when using their smartphones in … Continue reading →

Mary Meeker from Kleiner Perkins said, “Mobile is ramping up faster than any other technology we have seen in the past”. Next to that, Google announces that of all smartphone users, 89% use mobile Internet for research and read the … Continue reading →

While 79% of people use their smartphone for shopping reasons, 70% of us use it while being in the store. Smartphone is not a simple shopping assistant including a nice shopping list. It goes way further than that.   Here … Continue reading →

Guest post by François, Community Manager @retailigence   Mobile Marketing is big business for any retailer and one that they cannot overlook. With rapid adoption among consumers who are spending more time on their mobile phones, it is necessary for … Continue reading →

Yesterday, I wrote this post about QR codes. And I get a comment from Alexis from Unitag saying that unitag also provides an easy way to create nice-looking QR codes.   I then decided to try to create a nice … Continue reading →

Today, we’ve put into production several evolutions and bug fixes for Mobilosoft. Here is what we’ve done:   Bold text correction In the previous version there was a small bug when choosing a color for the text of the mobile … Continue reading →

We get everyday this request from customers and prospects: “how can I create a QR code for my mobile site ?”. I guess it is the right moment to make a small post to answer that question.   But first, … Continue reading →

“44 percent of last minute searches for gift this holiday season will be mobile searches” (Jesse Haines – Group Marketing Manager of Google Mobile Adds). As the smartphone population increases every day (in the table bellow, you’ll see the percentage … Continue reading →

  by guest blogger Gilbert West. Thanks Gilbert!   If you haven’t felt it already, this holiday season will be the one where mobile has an impact on your retail business.   Smartphone ownership and use is on the rise … Continue reading →

We have been working on it for a long time, but it is now live. ZEB has also a Mobilosoft-made mobile site. It has been released yesterday together with Decathlon. ZEB customers can now access a smartphone optimised website and … Continue reading →

We are pleased to announce that yesterday, the mobile site of Decathlon went live. It was ready by Thursday last week and was tested over the weekend. You can now access a smartphone optimised website and find the info you … Continue reading →

Here is a nice video of Deloitte’s vision on the impacts Mobile technology has for Retailers.   The main conclusion of Deloitte’s study is that Mobile has strongly influenced the way customers behave throughout the purchasing process including the loyalty … Continue reading →

Last week, we published the smartphone website of Auto 5 (http://mobilosoft.com/blog/auto5-s-mobile-website-is-live/). The launch has been a real success as we’ve had more than 450 visits in 3 days. We’ve been surprised by these very good results as except from this … Continue reading →

We thought it would be a good idea to show some samples of sites that can be created with the Mobilosoft platform. These sites have not all been published officially but they have have helped us to create a nice unified design … Continue reading →